Marketing plan - Effective marketing, planning and promotion begin with a sound marketing plan which logically details what a business will sell, to whom, when and how, implicitly including the business/marketing strategy. The extent to which financial and commercial numerical data is included depends on the needs of the business. The extent to which this details the sales plan also depends on the needs of the business.
We discuss rationally with you a lot of things about your business. We can write it for you or coach you during the process for a fee to be determined by the circumstances of the business. In summary your marketing plan will include:
• Executive Summary
• Current Situation
• Competitor and Issue Analysis
• What do you want to achieve? - Marketing Objectives
• How will you get there? - Strategizing with "The 4 Ps"
• Your "to do" list - Action Programs
• How much will everything cost? - Your Budget
The final component in your marketing plan should be your overall promotional objectives: to communicate your message, create an awareness of your product or service, motivate customers to buy and increase sales.
Call us at (519) 473 1391 or send us a note to sbms@sympatico.ca for further information
