Store brands or Private Labels are products that are owned and/or licensed exclusively by retailers, wholesalers, restaurant operators, foodservice distributors, or suppliers for distribution in their respective segments of the marketplace. Store brands are found now in all kinds of products. Both, the distinction of ownership and the exclusivity of distribution give the store brand its identity.
Store brands are gaining market share worldwide. Stores around the globe are choosing store brands as their number one strategy to build their names and their bottom line. Big or small stores, they are using their own brands to differentiate themselves from competitors and create consumer loyalty. Store brand products have also become an important source of profits for retailers. Not only, stores have taken advantage from distributing store brands, but also countless small and medium manufacturers have taken a chance to survive by producing store brands.
We coach you to develop your store brand program by identifying those products with the highest chance to success. We help you to choose among producers and negotiate with them in order to obtain the maximum possible profit from your store brand program.
Call us at (519) 473 1391 or send us a note to sbms@sympatico.ca for further information
